Word of Mouth Marketing | WoMM
You probably know what 'Word-of-Mouth' recommendation and marketing (WoMM) is. It basically means that someone you know tells you about something he likes or dislikes. If you trust that person, you are very likely follow through and act on the given recommendation. 'Word-of-Mouth' recommendations are highly effective and probably my primary source to find out about new apps, books and other things.
92% of people say they trust word-of-mouth recommendations by their friends and families above all other types of advertising.
Source: Nielsen Report
'Word-of-Mouth' marketing is a central part of all the popular social networks today, so popular, they even got their own variation, called 'Electronic Word of Mouth Marketing' (eWoMM). But let's not go into that topic today and return back to the original question.
Since Instagram's Hyperlapse app just released, I thought it would be fun to throw...